IAD is a mobile advertising platform developed by Apple for its iPhone line of mobile devices protectors that allows third party developers to integrate ads directly on your applications.Announced April 8, 2010, is part of Apple Day IOS 4, originally reported for release in June 21, 2010, changing the effective date of July 1, 2010, Apple announced June 7, 2010 opening with iPhone version appearing in the fall. Hosted and marketed by Apple, the platform should iad rival Google AdMob mobile advertising service.
AdMob similar, IAD will facilitate the integration of applications, ads are sold in the App IOS user taps Store.If IAD banner, full-screen ad is shown within the application, unlike other ads that send of the Safari browser ' user. Ads promised to be more interactive advertising services, and users can quit at any time to return to where they left the App. Apple CEO Steve Jobs announced that Apple will retain 40% of advertising revenue in accordance with what he calls the "standard", where the other 60% goes to developers.iAd expected benefit of free applications.
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